What if you could create, launch, sell, and scale

your beauty brand without making costly mistakes?

You can start now

Beauty Brand Bootcamp

turns beauty enthusiasts into beauty brand owners

in JUST 8 modules

I see you!

I know you have an incredible idea for a beauty brand.

I know you’ve been dreaming of color schemes, product names, and labels for years.

I know when you walk through the beauty aisles you wonder where your brand would fit.

I know you dream of owning your own company, calling your own shots, and being your own boss.


(Stick with me - I’ll show you how.)

  • Imagine waking up to the “PING* of sales you’ve made overnight.That’s a real thing that happens when you sell beauty products online. And since everyone and their sister is buying online right now, it’s going to happen A LOT.
  • Imagine never again worrying about layoffs, pay cuts, or PTO for sick or vacation time.
  • Imagine being able to be your own boss - work the hours YOU choose - and be a role model to your kids, your friends, and your family.
  • You did the work. You put in the hours. You took control of your financial future.

That’s all in your future when you officially launch the brand you’ve been dreaming about.

Let’s address the elephant in the room. 2021 didn't go totally to plan. Like, at all.

With all the shifts in the economy and threats to our own health, the last couple of years have shone a spotlight on so many truths.

And one of those truths is you must take action on your dreams.

At the same time, this can be a scary time to launch a beauty brand!

Stores are closed, people are bored in their homes, and you’re spending time trying to make it through the days - let alone plan for your beauty brand.

As a beauty expert with more than 20 years in the field, I can say with confidence that this is THE BEST TIME to launch your business.

More people are shopping online than ever before and beauty businesses are booming. It’s the perfect time to get started.

Plus, when the store eventually open again (because they will) you’ll be ready to put your products on the shelves!

Worried you don’t have enough time to create your products, find manufacturers, plan your launch, and officially get started? 2021 gifted you lots of time.

There will be million-dollar brands born in 2022.

Will yours be one of them?

So, now what? You know you need to launch. You know NOW is the time. But there’s just one tiny, little problem.

You don’t know the first thing about launching a beauty brand.

I get it. From the outside, this business looks complicated - but it doesn’t have to be. I’ve been helping entrepreneurs just like you launch their own brands for more than 20 years.

In that time, I’ve created an easy-to-follow, repeatable process to go from dreaming to launching.

And I rolled all of my experience, expertise, and resources into an 8 module course to help you go from dreaming to launching.

Introducing the

Beauty Brand


In this 8 module, on-demand course,

you’ll learn everything you need to know to create a brand you love, choose your first SKU,

create labels and packaging materials, launch, and grow your business.

“Working with Melody and PLI has accelerated my own business in a very short time and built my confidence immeasurably. Without her I'd probably still be cold calling suppliers and getting nowhere in the process. Now, with her on my team, I have no doubt that my business can be massively successful.”

Molly Hayward

Cora Products

What Does The Beauty Brand Bootcamp Cover?

The Beauty Brand Bootcamp is an 8 module, on-demand course.

Here's what you'll learn:

Brand Identity

  • Discover why it's important to be clear on what makes you unique and learn how to translate that through your entire business.
  • Create a brand board (and brand guidelines) that will make life easier when you start to outsource work or grow your business.
  • Download a checklist to quickly drive more traffic and grow your business from your personal social media profiles (optional).
  • Build your brand's story. Every brand exists to tell a story and serve a segment of the marketplace. Yours is no different.
  • Understand basic color psychology.

Product Development 101

  • Planning your line and building the foundation. We will work together to create a road map specifically for your business and your desired goals.
  • Sourcing and working with manufacturers for your beauty brand product line.
  • Creating a detailed budget so you can plan all the necessary costs. This budget will include product creation, labels, any regulatory registrations, manufacturing, fulfillment, customer service, and reorders. Bring your calculators as this is will help you see exactly what it will take to bring your dream to fruition.
  • Once we have created your brand on paper, we will then begin to price your products appropriately and with accuracy, so you can KNOW what your profits will be, how much of a discount you can offer to wholesalers, and what the market can bear.

Marketing & Sales

  • Deciding which channels are best for your brand based on where your target market hangs out online and offline.
  • The basics of setting up an e-commerce store..
  • Setting up your email marketing campaign to increase conversions and profits.

Systems & Scales

  • Create an inventory tracking system to ensure 100% delivery.
  • ​Learn how to make sure to move away from a feeling of overwhelm and to gain clarity and structure in your systems.
  • Create a plan of action for growth.

What You'll Get In The Bootcamp

To all of the training lessons and resources so you can revisit them at any time.

Access to a private Facebook group where you can post questions for me to answer as we go along

Action sheets, budgets, launching guide and step-by-step directions to build a successful and viable beauty brand


My highly detailed recommended manufacturer’s guide


3 months of free access to the Beauty Entrepreneur Inner Circle + Mastermind


My graphic artist recommendations that specialize in beauty packaging

Training will be delivered via video. You will also receive downloadable resources like checklists and budgets. Additionally, you’ll have exclusive access to a private Facebook group and 12 months access to resources so you can revisit them at any time that’s convenient for you and your brand launch schedule.

“Melody's Bootcamp was exactly what I'd been in search of. She's an expert in her field but was still able to work with all of us no matter where we were in the process at the time, to really get us to the point of being able to launch our products successfully. It has been life changing for myself.”

Danielle Walton

Bootcamp Graduate

We Believe...

Nobody should have to go it alone when launching their business.

We’ve built Beauty Brand Bootcamp around the philosophy that you deserve a team and the right resources to succeed. As a member of Beauty Brand Bootcamp, we promise to give you:

A Proven Path to Success

We give you all the tools and

expertise you need to succeed as a beauty entrepreneur on an easy-to-follow path. We provide clarity, proven frameworks &

formulas, and specific vendors, partners, and resources

you need.

Knowledge & Expertise

With over 20 years of experience,

I know what it takes to be successful in this industry. I know the answers to the questions you don’t think to ask.

I believe in the power of information to propel you above the competition. You don’t have to be an expert

(or even have anything figured out)

to take action because I’ll be in your corner all along the way. It’s not a gamble. It’s a game plan.

Ongoing Support

Not only will you get the support of a 20-year beauty veteran, but you’ll be a part of a community of highly engaged, mutually

accountable students. Get the high-touch coaching, practical, proven resources, and expert guidance you need to put your idea to action.

Meet Your Bootcamp Coach!



Founder of

After 10+ years of working in the private label industry, I decided that it was time for ALL size business should have a chance at getting their products developed. I’m sharing all my insider secrets with people who have a dream, an idea and courage but just need some help getting the product from concept to production.

My track record includes brands on QVC, HSN, large retailers and grocery store chains.

I’ve also worked on product development for projects with NASA technology (that was cool).

Aside from managing others’ brands, I have successfully run 2 e-commerce websites and in 2008 one of our products was featured on Oprah!

I’ve helped beauty entrepreneurs build product lines for over 15 years!

Class Modules

Module 1

Master Planning

Module 2

Branding Foundation:

How to Build a Strong Beauty Brand

Module 3

Product Selection and Offerings

Module 4

Artwork & Packaging Selection

Module 5

Money, Money, Money

Module 6

Sales & Marketing:

Crafting a Digital

Marketing Plan

Module 7

Sales & Marketing: Crafting a Sales Strategy

Module 8

The Art of the Launch

What are you waiting for?

Get started on YOUR beauty biz today

  • 8 modules with 12 month access to Beauty Brand Bootcamp ($2500 value)
  • Master Planning System ($97 value)
  • ​​​Branding Fix ($197 value)
  • Vendor Rolodex ($997 value)
  • BBB Trello Plan ($997 value)
  • ​​​6 Figure Launch System ($997 value)
  • Packaging Gone Sexy ($297 value)
  • BONUS: 3 Months Free in the Inner Circle Mastermind ($291 value)
  • BONUS: Shopify Website Template ($1500 value)
  • BONUS: Retail Lab Pitch Class with Mia Bell, Founder of Inspired Wholesale ($497 value)

Beauty Brand


Pay in Full

$2500 $2200


VIP training with Melody and Team

($497 Value)

Beauty Brand


6 Payments of


Beauty Brand


Pay in Full



VIP lunch with Melody and Team

($497 Value)

Beauty Brand


6 Payments of


Frequently Asked Questions


If I am just starting out and don’t have a clear vision for my business yet, can I still sign up for Beauty Brand Bootcamp?

Absolutely! In fact this is probably the best time to sign up when you are still in research mode. Most entrepreneurs waste so much time and money by re-inventing the wheel instead of getting direct guidance. This program will help you be clear about your plan whenever you are ready to launch your brand.

What level of support will I receive?

The Beauty Brand Bootcamp is dedicated to helping you succeed. The group sizes are limited so that I can work as closely as possible with each student. You will have the opportunity to ask questions and receive support via regular office hour webinars and the private Facebook group. As I always say, I am in your business and for your success 100%.



When are the training calls and what happens if I miss one or have a conflict?

This is an on-demand course which means that all of the videos are already inside our member portal. You can access the training anytime and will have 12 months of access to the course.